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What your website is not doing for you: Appear on Google and convert

  • Writer: Stand Out Consulting
    Stand Out Consulting
  • Oct 8
  • 4 min read


appear on google

Reality check, your website is beautiful, but is it working


A great-looking site that no one finds is just a pretty brochure. A site that gets traffic but does not convert is an expensive hobby. You deserve a website that appears on Google for the right searches, converts consistently, and keeps the relationship going with email, automation, and analytics that you can actually use.


At Stand Out Consulting we build websites that combine SEO, user experience, and retention on a single platform, so you do not need a dozen plugins to make the basics work. That means faster launches, fewer headaches, and clearer results.


Why many websites underperform


Invisible on Google No search strategy, weak on-page SEO, missing structured data, and slow pages usually push you down the results.


Cluttered experience Crowded design, unclear headlines, too many choices, and slow forms create friction, so visitors leave before they act.


Leaky retention No newsletter capture, no lead magnets, and no automated follow up. People visit once and disappear.


Plugin overload Every extra plugin adds complexity and risk. Conflicts, surprise updates, and performance issues pile up and cost you time and money.


What a conversion-first site must do


1. Appear on Google, for the searches that matter


  • Built-in SEO settings for titles, meta descriptions, alt text, and redirects

  • Automatic sitemaps and clean URL structure

  • Structured data options for articles, products, events, and FAQs

  • Image optimization and CDN delivery for speed

  • 301 redirects and canonical controls to protect authority during redesigns


2. Convert more visitors into pipeline


  • Clear value proposition above the fold

  • Proof section with case studies and testimonials

  • Smart forms that integrate with a native CRM

  • Sticky calls to action and short paths to contact or book

  • A/B testing friendly layouts and analytics that show what users do


3. Retain and nurture automatically


  • Email marketing studio with branded newsletters and drip sequences

  • Pop-ups and bars that are native to the site for offers and lead magnets

  • Member areas for gated resources

  • Booking and payments when you need them

  • Chat and contact widgets that sync to your CRM timeline


All of the above can run inside one platform through native features and an app marketplace, which means fewer moving parts, fewer surprises, and better performance.


Our build approach at Stand Out Consulting


  1. Strategy firstWe identify your core offers, ideal customers, and the search terms that signal buying intent. Then we map pages to those searches.

  2. Information architecture and UXWe structure navigation and page sections to reduce friction. Visitors understand what you do, why you are different, and how to act.

  3. Design with purposeOn brand, fast, and mobile responsive. Visuals that guide attention and support the copy.

  4. SEO foundations done rightKeyword mapped copy, technical settings, internal links, structured data, and redirects. We ship with an SEO checklist complete.

  5. All-in-one features, no plugin sprawlForms, CRM, email, pop-ups, bookings, and analytics live together. When you need extra functionality, we install vetted apps from the native marketplace, not a patchwork of third party plugins.

  6. Analytics and reportingWe connect your analytics suite and set up dashboards you can read. You see traffic quality, conversion events, and revenue influence.

  7. Training and handoffYou get a quick video library and a live walkthrough. You will know how to publish, edit, and segment your audience without calling a developer.

  8. Thirty day optimizationAfter launch we review speed, search impressions, and behavior flow. We make data backed adjustments to headlines, forms, and CTAs.


What you get when everything lives in one place


  • Speed and reliability with global CDN and automatic updates

  • Security with SSL and platform maintenance handled for you

  • Scalability with native blog, stores, bookings, and membership areas ready to turn on

  • Lower total cost of ownership because you are not paying to maintain a tangle of plugins

  • Faster marketing because email, pop-ups, forms, and CRM are ready the moment we launch


Who this is perfect for


  • Service businesses that need leads every week

  • Professional practices and clinics that rely on bookings

  • Real estate, hospitality, and lifestyle brands that need search visibility and a polished experience

  • Organizations that want bilingual content and campaigns without extra complexity

  • Any company tired of plugin conflicts and slow pages


Frequently asked questions


Will I be able to edit the site myself Yes. You will be able to publish pages, blog posts, and landing pages, and you can edit copy and images without code.

Can you migrate my current site Absolutely. We migrate content, set up redirects, and preserve search equity while improving speed and structure.

Can you connect my email platformYes. We can run email natively or connect your preferred platform. Either way, your forms and CRM stay in sync.

Do you offer ongoing SEO and content Yes. We create monthly content plans, optimize existing pages, and report on rankings, conversions, and revenue influence.


Ready to appear on Google and convert


If your site is not visible on search, not converting visitors, and not retaining leads, it is costing you every single day. Let us build a conversion ready website that brings SEO, UX, and retention together in one place so your marketing finally moves the needle.


Book a discovery call with Stand Out Consulting, and let us show you exactly what your website should be doing for you.


Optional add ons we recommend


  • Performance upgrade with advanced image compression and motion guidelines

  • Accessibility pass for contrast, keyboard navigation, and alt text

  • Local SEO pack with listings management and review prompts

  • Content accelerator with two blog posts per month and a quarterly lead magnet

  • Bilingual rollout for markets that need English and Spanish together


Recommended on page SEO elements


  • Primary keyword focus: website that converts, appear on Google, all in one website platform, website SEO and conversion, Orlando web design agency

  • Secondary keywords: website speed and SEO, conversion rate optimization, newsletter automation, small business website redesign, bilingual website

  • Internal links: services page for web design, SEO, social media, contact page

  • Image alts: describe benefits and outcomes, not just file names

  • Schema: add FAQPage and Organization schema as shown below

 
 
 

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