Marketing Knowledge

Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing

Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.

The History of Marketing: How and When Did Marketing Start?

Marketing has been around for centuries, dating back to ancient civilizations such as Egypt, Greece, and Rome.

How FedEx benefited from the 'Cast Away'Product Placement strategy

Despite not paying for product placement, FedEx provided access to their facilities and logistical support

What is Marketing Mix? How to use the 4Ps in Marketing Mix to grow your brand

These 4 elements are what as marketers we use to create a comprehensive marketing strategy that addresses the needs and preferences of your

What is brand loyalty and how to create love for your brand with examples of successful marketing

The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr

Healthcare Marketing in 2023: Embracing Trends and Strategies for Success

In today's world, the healthcare industry is constantly evolving, and marketing strategies for healthcare providers must keep up with the ti

Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.

they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.

Canva Tutorial: How to change the background of your videos with CANVA without a green screen!

Canva Tutorial: How to change the background of your videos with CANVA without a green screen

What is Corporate Marketing: Parts of corporate marketing and examples

Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.