Business Strategies

Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing

Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.

What is Marketing Mix? How to use the 4Ps in Marketing Mix to grow your brand

These 4 elements are what as marketers we use to create a comprehensive marketing strategy that addresses the needs and preferences of your

What is brand loyalty and how to create love for your brand with examples of successful marketing

The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr

Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.

they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.

What is Corporate Marketing: Parts of corporate marketing and examples

Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.

3 Local SEO Tips to Help You Market Your Business in places like Orlando and Lake Nona

Search Engine Optimization, more commonly known as SEO, is the practice of improving the visibility and organic search results of a website

How to Market Your Business in Lake Nona Orlando, FL

If you have a business in the local area of Lake Nona in Orlando, FL, then you know that there is a lot of competition.

3 Social Media Tips to Help Market Your Spa or Wellness Center in Lake Nona

Are you the owner of a spa or wellness center in Lake Nona, Florida? If so, you may be looking for new and innovative ways to market your bu

Empresarias 2020 - Evento de Networking para mujeres en Orlando

EMPRESARIAS 2020 - Comienza el año pisando fuerte Desde establecer tus metas y motivación con un vision board hasta el marketing o finanzas.

Do you want influencers for your business in Orlando?

The truth is that influencers can be a great way to get local attention and increase foot traffic

Should companies move to remote workers?

Should companies move to remote workers? How the company saves and the employee satisfaction improves. Remote workers.