Marketing Strategies

The brand personality test: How to know your brand's personality

The brand personality test: How to know your brand's personality. Why Knowing Your Brand's Personality is Crucial for Success.

TIK TOK BANNED IN THE US? Lessons from the from the Looming TikTok Ban

With a 90% chance of a ban, brands are starting to understand the importance of diversifying their presence.

"Is your Google Reviews killing your referrals from insurance"?

over 70% of consumers read online reviews when considering a new doctor.

Above-the-line-marketing (ATL), Below-the-line-marketing (BTL) and... Through-the-line-marketing

Above-the-line (ATL) and below-the-line (BTL) marketing are two categories of marketing strategies used by businesses.

What is brand loyalty and how to create love for your brand with examples of successful marketing

The proper marketing term for brand love is "BRAND LOYALTY." It refers to the consumer's devotion and commitment to a particular brand or pr

Renting Van Gogh's bedroom for $10? The power of Guerrilla Marketing and Airbnb's strategy.

they used this recreation of Van Gogh's room painting at a museum and put it for rent on Airbnb for $10 per night.

What is Corporate Marketing: Parts of corporate marketing and examples

Corporate marketing is a crucial aspect of any business organization that helps build and promote its brand image in the market.