If you're a real estate agent in Orlando, you may be wondering how you can stand out in such a competitive market. The good news is that there are a few things you can do to set yourself apart from the crowd. Keep reading for 5 real estate marketing tips that will help you get more leads and listings in Orlando.
1. Invest in professional photography and videography.
Real estate is all about location, location, location. But in order to get people interested in a property, you first need to get them in the door—and that's where professional photography and videography come in.
People are visual creatures, and high-quality photos and videos are key to selling a property. In fact, properties with professionally done photos sell 32 percent faster and at a 3 percent higher price than those without professional photos, according to the National Association of Realtors®.
We work with some of the best real estate videographers and photographers in Orlando and can also create original content on your listings for social media.
The Benefits of Professional Photos and Videos
There are a number of reasons why you should invest in professional photography and videography when marketing a property. For one thing, people are more likely to view properties online that have high-quality photos and videos. In addition, good visuals can help a property stand out from the competition.
High-quality visuals also give potential buyers a better sense of what a property looks like and how it flows. With well-done photos and videos, buyers can get an idea of the layout of a home without even stepping foot inside. And for out-of-town buyers or those relocating for work, good visuals can be invaluable in helping them make a decision about a property.
3D, Matterport & Drones
With so many purchases in Orlando being done by investors or people moving from out of state and out of the country, this tool opens your listing to a bigger market. Not only that, after the pandemic, these have become a regular tool and many sellers and buyers expect them as a standard service.
2. Use social media to your advantage.
Real estate agents are always looking for new leads and innovative ways to market their listings. With over 2 billion active social media users worldwide, it's no surprise that many agents are using platforms like Facebook, Twitter, and Instagram to reach a wider audience. If you're not using social media to market your business, you're missing out on a huge opportunity!
And remember, a big part of your social media is about your personal brand in real estate. We coach real estate professionals on how to manage their brand at Stand Out. From how to master the camera to what to put and what not to or create a memorable personal brand.
Here are three tips for using social media to boost your real estate business:
Tip #1: Use Eye-Catching visuals
One of the best things about social media is that it's highly visual. When people are scrolling through their feed, they're more likely to stop and take a closer look at an image or video than they are to read a long block of text. As a real estate agent, you should take advantage of this by posting eye-catching photos and videos of your listings. Make sure the visuals you're posting are high-quality and relevant to your target audience.
Tip #2: Be Active and Engaging
Social media is all about engagement. If you're not regularly interacting with your followers, they're likely to lose interest in your page. Posting quality content is important, but it's also essential that you take the time to respond to comments, answer questions, and like/share other people's content. The more engaging you are, the more likely people are to stick around and do business with you in the future.
Tip #3: Use Paid Advertising
Organic reach on social media platforms is declining, which means that it's becoming harder and harder to reach your target audience without paying for ads. Fortunately, paid advertising on social media is relatively affordable, and it can be a great way to get your listings in front of potential buyers. When setting up your ads, be sure to target them carefully so that they only go to people who are actually interested in buying or selling a home.
3. Create targeted marketing campaigns.
When it comes to marketing in real estate, targeted campaigns are key. You need to make sure that you are reaching your target audience with the right message at the right time. Here are three reasons why targeted marketing campaigns are essential for real estate agents.
1. You Can Reach a Wider Audience
With targeted marketing campaigns, you can reach a wider audience with your message. You can use different channels to reach your target audience and make sure that they see your ad. This is especially important if you are trying to reach a specific demographic.
2. You Can Save Money
Another great reason to create targeted marketing campaigns is that you can save money. When you target your ads, you are only paying for people who are actually interested in what you have to say. This means that you are not wasting money on ads that no one will ever see.
3. You Can Increase Your Closing Rate
Lastly, targeted marketing campaigns can help you increase your closing rate. If you target your ads correctly, you will be able to reach people who are likely to buy or sell a home in the near future. This means that you will be able to generate more leads and close more deals.
We have helped several real estate professionals in Orlando and throughout Florida create these targeted campaigns. Let us know how we can help you at Stand Out.
4. Make sure your website is up to date.
In today's digital world, it is more important than ever for real estate agents to have an up-to-date personal website. A personal website allows you to showcase your listings, feature testimonials from past clients, and list your awards and credentials. Having a personal website also allows you to control the narrative about you and your business. At Stand Out, creating personal websites for realtors in Orlando or anywhere in the country is part of what we do. Contact our team to get yours!
Below are three reasons why every real estate agent needs a personal website:
1. A personal website allows you to showcase your listings.
2. A personal website allows you to feature testimonials from past clients.
3. A personal website allows you to list your awards and credentials.
5. Stay top of mind with your past clients.
As a real estate agent, it's important to stay top of mind with your past clients. Why? Because past clients are some of your best potential future clients! If they had a positive experience working with you before, they'll be more likely to reach out to you again when they're ready to buy or sell.
There are a few different ways to stay top of mind with your past clients. You can send them monthly email newsletters, give them calls on special occasions, or even mail them handwritten notes. No matter what method you choose, the important thing is that you stay in touch and build relationships with your past clients. They'll be more likely to do business with you again in the future, and they may even refer you to their friends and family members.
Need help setting up those newsletters, mailers and other marketing actions directed to your past real estate clients? We can help you. Contact our team at www.standoutpros.com
By following these 5 real estate marketing tips, you'll be sure to get more leads and listings in Orlando. Investing in professional photography and videography, utilizing social media, creating targeted marketing campaigns, keeping your website up to date, and staying top of mind with past clients will help you succeed in such a competitive market.