Managing a personal brand can be tricky- but luckily, we're here to help. In this blog post, we'll go over five social media mistakes you should avoid in order to maintain a strong personal brand. Whether you're just getting started or you've been at it for a while, this advice will come in handy.
This blog is intended for anyone managing a personal brand on social media. Whether you're a small business owner, an influencer, or just someone who wants to maintain a consistent online presence, this blog is for you.
1. Not enough content
One of the most common mistakes we see people make when trying to build their personal brand is not posting enough content. It's important to be active on social media and to provide value to your audience by posting regularly. Consistency is key when it comes to social media, so make sure you're posting at least once a day across all platforms.
2. Posting without a plan
It's one thing to be consistent with your posting, but it's another thing entirely to have a plan for what you're posting. If you want to maintain a strong personal brand, it's important that your posts are strategic and serve a purpose. So before you start posting willy-nilly, take some time to sit down and plan out your content strategy. This will save you time and ensure that all of your posts are working together to further your personal brand goals.
3. Being too sales-y
When people think of personal brands, they often think of influencers peddling products on Instagram. While there's nothing wrong with promoting products you love, it's important not to be too sales-y about it. No one wants to be bombarded with ads all the time, so make sure that only a small portion of your posts are promotional in nature. The rest of your posts should provide value in some way- whether that means entertainment, education, or simply engaging content that gets people talking.
4. Being inactive
In addition to posting too little, another mistake people make is being inactive on social media. If someone takes the time to comment on one of your posts or reach out to you via direct message, it's important that you respond in a timely manner. Ignoring comments or messages makes you look unprofessional and disinterested in engaging with your audience. Take the time to like and comment on other people's posts as well- after all, social media is all about building relationships!
5. Posting controversial content
This one might seem like a no-brainer, but we still see people making this mistake all the time. If you want to maintain a professional personal brand, it's best to avoid controversial topics altogether. This includes hot-button issues like politics and religion as well as more mundane topics like exes and bad experiences with businesses/brands. It's fine (and even encouraged) to share your personal story, but make sure you do so in a way that doesn't alienate half of your audience!
Personal branding can be tricky- but luckily, avoiding these five social media mistakes will put you on the right track! Just remember to post regularly (without being too sales-y), engage with your audience, and avoid controversial topics, and you'll be well on your way to maintaining a strong personal brand identity online.